Consumer Behavior-Undergraduate Level Guide Book
Author:   Eshetu Tefera Bekele
Publisher:   LAP Lambert Academic Publishing
ISBN:  

9786209138331


Pages:   92
Publication Date:   27 October 2025
Format:   Paperback
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Consumer Behavior-Undergraduate Level Guide Book


Overview

Consumer Behavior - Undergraduate Level Guide Book provides a thorough exploration of the psychological, social, and cultural factors that shape consumer decisions. Across 12 chapters, students gain insights into motivation, perception, learning, social influences, demographics, attitudes, digital behaviors, biases, and post-purchase loyalty. The book also addresses consumer research, segmentation, emerging trends, and ethical considerations. Written with clarity and rigor, it equips undergraduates with the knowledge and analytical skills needed to understand, predict, and influence consumer behavior in real-world marketing contexts.

Full Product Details

Author:   Eshetu Tefera Bekele
Publisher:   LAP Lambert Academic Publishing
Imprint:   LAP Lambert Academic Publishing
Dimensions:   Width: 15.20cm , Height: 0.60cm , Length: 22.90cm
Weight:   0.136kg
ISBN:  

9786209138331


ISBN 10:   6209138330
Pages:   92
Publication Date:   27 October 2025
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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