Consumer Behavior over the Life Course: Research Frontiers and New Directions
Author:   George P. Moschis
Publisher:   Springer Nature Switzerland AG
Edition:   2019 ed.
ISBN:  

9783030050078


Pages:   208
Publication Date:   18 February 2019
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Consumer Behavior over the Life Course: Research Frontiers and New Directions


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Author:   George P. Moschis
Publisher:   Springer Nature Switzerland AG
Imprint:   Springer Nature Switzerland AG
Edition:   2019 ed.
Weight:   0.500kg
ISBN:  

9783030050078


ISBN 10:   3030050076
Pages:   208
Publication Date:   18 February 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Preface.- Ch 1 Introduction.- Ch 2 Efforts to Study Consumers Over their Lifespan.- Ch 3 The Life Course Paradigm: Conceptual and Theoretical Foundation.- Ch 4 Consumer and Behavior in Life Course Context.- Ch 5 The Life Course Research Framework: Illustrative Application in the Study of Financial Behaviors.- Ch 6 Methods of Life Course Research.- Ch 7 Contributions to Previous Efforts to Study Consumers Over their Lifespan.- Ch 8 Applications to Select Areas of Consumer Behavior: An Agenda for Future Research.- Ch 9 Implications for Practitioners.- Ch 10 Summary, Opportunities, Challenges, and Recommendations.- Index.- About the Author.

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George P. Moschis is Alfred Bernhardt Research Professor of Marketing and Director of the Center for Mature Consumer Studies at Georgia State University; and Adjunct Professor and Director of the Consumer Life-course Studies Group at Mahidol University in Bangkok, Thailand. Professor Moschis is an internationally-known authority on consumer topics relevant to people at different stages in life, from children and adolescents to elderly. He has been studying consumers for four decades and has published large numbers of articles and books about their behaviors at various life stages and over the course of their lives.

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