Overview

Consumer behavior in tourism tech is a comprehensive analysis of the impact of technology on the tourism industry, with a specific focus on consumer behavior. The book examines the ways in which social media and mobile applications have changed the way consumers interact with tourism products and services in Chennai city. Through detailed case studies and surveys, the author, R. Balaji Kumar, explores the factors that influence consumer behavior in the digital age. The book begins by providing an overview of the tourism industry in Chennai city and the role of technology in shaping consumer behavior. It then delves into specific topics such as the influence of social media on travel decision-making, the use of mobile applications for tourism planning and booking, and the impact of online reviews on consumer perceptions of tourism products and services. In addition to analyzing the impact of technology on consumer behavior, the book also explores the challenges and opportunities that arise from these changes. The author provides insights into how tourism businesses can adapt to these changes and leverage technology to better understand and serve their customers. Overall, Consumer behavior in tourism tech is an essential read for anyone interested in understanding the ways in which technology is changing the tourism industry and the factors that influence consumer behavior in this rapidly evolving landscape.

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9781805281689

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