Overview

In food product development, as in all new product development, time is money. This is the first book that describes and explains food development from the point of view of the consumer rather than from the top down approach. Innovative development starts with the consumers and makes use of new disrupting technologies to describe the process. Combining research from experienced and international top quality contributors, it defines the more nuanced development solutions that are becoming available. Coverage includes the use of artificial intelligence, big data and other new technologies that add to the new product development (NPD) process and help to create successful products with shorter lead times. It includes case studies from around the world that consider aspects of consumer behaviour as well as consumer responses to market research. Aimed at all those involved in new product development, e.g. marketing personnel, food engineers and manufacturers as well as food scientists, this book will provide a fascinating insight into this exciting area of research.

Full Product Details

Author:   Sebastiano Porretta (Experimental Station for the Food Preserving Industry, Italy) ,  Howard Moskowitz (Mind Genomics Advisors, USA) ,  Attila Gere (Szent István University, Hungary)
Publisher:   Royal Society of Chemistry
Imprint:   Royal Society of Chemistry
Weight:   0.466kg
ISBN:  

9781839161391

ISBN 10:   1839161396
Pages:   208
Publication Date:   07 April 2021
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Food Development: The Sensory & Consumer Approach; The Changed Paradigm of Consumer Science: From Focus Group to Mind Genomics; Ideas from the World of Information Science : A Model-Driven Development; Imputing Emotions to Foods; Consumer Testing With Children – Challenges And Opportunities; Consumer-designed Features for the Labeling, Packaging, and Advertising of Insect-based Proteins. A Practical Application of the Design of Ideas; Artificial Intelligence to Identify Ideas; Mind Genomics (BimiLeap) to Create New Ideas; Assigning People to Empirically Uncovered Mind-sets: A New Horizon to Understand the Minds and Behaviors of People; Systematics and Researcher Proclivities in Product Design: History, Success, and Pivot to the Future; Thinking like an Amora

Reviews

Author Information

Szent István University, Hungary

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions