Overview

"""Consumer Asia 2010"" is a valuable reference book for would-be exporters to understand consumer markets. It provides hard-to-research market size statistics for hundreds of consumer products, ranging from clothing and footwear to over-the-counter healthcare and consumer electronics. Presented in fully comparable statistical tables, the data allows you to analyse market trends over a six year time period (2003-2008) and spot new opportunities. At a glance you can identify markets the largest markets for consumer products, the fastest growing markets, those that are static and those in decline. Both volume and value data is researched, with value data presented in local currency and US$. To help put the consumer market data into context ""Consumer Asia"" also offers a wealth of background data on business, economic and social conditions in the region. There is written analysis of the economic performance and economic outlook of each country plus statistical tables comparing population trends, foreign trade, health, labour indicators and more. You can access thousands of market size statistics via a single source. You can compare data across countries and years (12 countries, 2003-2008). You can view volume and value data, percentage change and per capita figures. You can use key socio-economic indicators to put consumer market trends into context."

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9781842645178

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Useful to libraries serving the needs of international business students or businesses contemplating going international. American Reference Books Annual

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