Consumer acceptance of new products across nations
Author:   C Miya
Publisher:   C.Miya
ISBN:  

9781805255314


Pages:   414
Publication Date:   13 April 2023
Format:   Paperback
Availability:   Available To Order   Availability explained
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Consumer acceptance of new products across nations


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Overview

This research aims to present a broader framework for examining the patterns of consumers' adoption of new products across nations and investigate the moderating role of culture, demographics and other antecedents to study consumer innovativeness. The research will help ascertain whether same set of factors affect new product adoption behavior across countries. Questions have been used to collect data from the targeted consumer categories and the questionnaire was prepared after a thorough review of previous research works. 2

Full Product Details

Author:   C Miya
Publisher:   C.Miya
Imprint:   C.Miya
Dimensions:   Width: 15.20cm , Height: 2.30cm , Length: 22.90cm
Weight:   0.603kg
ISBN:  

9781805255314


ISBN 10:   1805255312
Pages:   414
Publication Date:   13 April 2023
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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