Overview

As a consultant, you're almost certainly looking for new business. But are you going about it in the right way? Perhaps as many as nine out of ten consultants waste their energy chasing new business, instead of building a market profile that will encourage new business to come to them. This book teaches you how to build that market profile, using both obvious and not-so-obvious techniques, with advice on: getting into the media; hitting the lecture circuit; writing books and research reports; issuing a regular newsletter; producing advertising that works; getting listed in national directories; promoting yourself at trade exhibitions; formulating a practical marketing strategy. With an emphasis on practice rather than theory, the book illustrates key points with relevant examples and real-life case studies. Author Robert Gentle, a practising consultant, has used these techniques successfully for more than ten years, both for himself and his corporate clients. The book is suitable for consultants in every industry sector, from management and finance to human resources and communications.

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9780749436933

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Robert Gentle has worked as a communications consultant to blue-chip corporations for over 10 years, specializing in public relations, the rewriting of complex corporate documentation and business writing training (he has run over 100 business writing workshops). An author and conference-speaker with an international profile, he has also appeared on television and radio, and has written regularly for the national press.

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