Construction Business Development: Meeting New Challenges, Seeking Opportunities
Author:   Chris Preece ,  Dr. Paul Smith ,  Kris Moodley
Publisher:   Taylor & Francis Ltd
ISBN:  

9780750651097


Pages:   216
Publication Date:   15 August 2003
Format:   Paperback
Availability:   Awaiting stock   Availability explained


Our Price $158.27 Quantity:  
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Construction Business Development: Meeting New Challenges, Seeking Opportunities


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Overview

Construction Business Development is the first book to provide an insight into business development strategies, tools and techniques in construction. This edited text combines academic research with the broad industrial experience of construction business development professionals and marketing consultants. It uses illustrations and case studies in addressing current and future challenges and opportunities in a highly competitive business environment. This practical book will help construction managers learn how to turn clients into loyal customers.

Full Product Details

Author:   Chris Preece ,  Dr. Paul Smith ,  Kris Moodley
Publisher:   Taylor & Francis Ltd
Imprint:   Butterworth-Heinemann Ltd
Dimensions:   Width: 17.20cm , Height: 1.20cm , Length: 24.40cm
Weight:   0.390kg
ISBN:  

9780750651097


ISBN 10:   0750651091
Pages:   216
Publication Date:   15 August 2003
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock   Availability explained

Table of Contents

Introduction, Strategic business development, Marketing planning-planning the way ahead, Case study of marketing in an SME in construction, Marketing of civil engineering consultancies in the United Kingdom, Customer relationship management, Customer care, Bidding and winning strategies, Public relations: business development's vital ingredient, Change in context, e-business development, knowledge management, Business development and collaborative working, The business development manager as hero!

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