Overview

Full Product Details

9781498546928

Table of Contents

Reviews

Constructing Digital Cultures offers a much-needed analysis of Twitter using qualitative, interpretive methods, drawing brilliantly on surveys, interviews, and focus groups with ethnic minority Twitter users as well as studying tweets. Judith E. Rosenbaum sensitively explores the site’s agonistic politics of gender and race, as participatory resistance to mainstream media is itself counter-resisted. Rosenbaum neither celebrates nor condemns Twitter, critically addressing a range of issues related to the 2016 US election, corporate marketing narratives, and beyond. #Mustread! -- Matt Hills, University of Huddersfield

Constructing Digital Cultures offers a much-needed analysis of Twitter using qualitative, interpretive methods, drawing brilliantly on surveys, interviews, and focus groups with ethnic minority Twitter users as well as studying tweets. Judith E. Rosenbaum sensitively explores the site's agonistic politics of gender and race, as participatory resistance to mainstream media is itself counter-resisted. Rosenbaum neither celebrates nor condemns Twitter, critically addressing a range of issues related to the 2016 US election, corporate marketing narratives, and beyond. #Mustread! -- Matt Hills, University of Huddersfield

Author Information

Judith E. Rosenbaum is assistant professor of communication and journalism at the University of Maine.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available