Overview

Full Product Details

Author:   Judith E. Rosenbaum
Publisher:   Lexington Books
Imprint:   Lexington Books
ISBN:  

9781498546928

ISBN 10:   1498546927
Pages:   356
Publication Date:   05 October 2019
Audience:   College/higher education ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Forthcoming
Availability:   Not yet available  
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Table of Contents

Contents Acknowledgments Chapter One: Introduction What We Tweet: Reconstructing Race and Gender in Entertainment Chapter Two: Constructing #Cookie: Analyzing Collaborative Interpretations of African American Femininity and Masculinity Chapter Three: #NotMiAbuela and Tuco Salamanca: Exploring Latinx Masculinity and Femininity Chapter Four: #AsianProblems: Constructing Cultural Understandings of Asian Americans Tweeting with a Passion: Twitter, Politics, and Social Justice Chapter Five: From #PantSuitNation to #AllLivesMatter: Understanding User-Driven Social Media Movements Chapter Six: #MAGA, #ImWithHer, and #Snowflake: Politics and Twitter Who Tells the Story: Analyzing Twitter Users Chapter Seven: Is it #WorthSaying? Twitter, Marketing Campaigns, and Controlling the Narrative Chapter Eight: I Tweet, You Tweet: Examining How Ethnic Minority Groups Use Social Media Conclusion Notes References About the Author

Reviews

Constructing Digital Cultures offers a much-needed analysis of Twitter using qualitative, interpretive methods, drawing brilliantly on surveys, interviews, and focus groups with ethnic minority Twitter users as well as studying tweets. Judith E. Rosenbaum sensitively explores the site's agonistic politics of gender and race, as participatory resistance to mainstream media is itself counter-resisted. Rosenbaum neither celebrates nor condemns Twitter, critically addressing a range of issues related to the 2016 US election, corporate marketing narratives, and beyond. #Mustread! -- Matt Hills, University of Huddersfield

Author Information

Judith E. Rosenbaum is assistant professor of communication and journalism at the University of Maine.

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