Overview
Following the success of The Accidental Billionaires and Moneyball comes Console Wars--a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry. In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo. The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan. Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It's the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.
Full Product Details
Author: Blake J Harris ,
Fred Berman ,
Seth Rogen ,
Evan Goldberg
Publisher: HarperCollins
Imprint: HarperCollins
Edition: Unabridged edition
Dimensions:
Width: 13.50cm
, Height: 4.60cm
, Length: 14.70cm
Weight: 0.431kg
ISBN: 9781483004242
ISBN 10: 1483004244
Publication Date: 13 May 2014
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: Available To Order
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Author Information
Blake J. Harris is a writer and filmmaker based out of New York. He is currently codirecting the documentary based on this book, which is being produced by Scott Rudin, Seth Rogen, and Evan Goldberg. He will also serve as an executive producer on Sony's feature-film adaptation of Console Wars. Fred Berman has won several AudioFile Earphones Awards as well as the prestigious Audie Award for best narration. He is an actor of theater, film, and television whose credits include Broadway's The Lion King, Law & Order, and Directing Eddie, among others. He was featured in Entertainment Weekly for his work on the Walking Dead audiobook series.
