Overview

Glenn J. Fournier's Connect & Convert Web Visitors Into Patients is an important book for any health care provider to read. Those of us who are veterans of Internet marketing know successful online business promotion never happens just by building a site and hoping customers will find it. Developing a successful website for your business is not rocket science - but expertise does involve a pretty steep learning curve. That's why I like this book so much. It gives business owners an intelligent overview of what it takes to thrive online. The result is the potential for widespread economic recovery starting at the small business level. This book presents local online marketing in a way that even the most tech-adverse business owner can get an understanding of what they need to do next. It highlights some of the challenges in today's marketing world, and gives practical advice on overcoming them. It shows companies how to connect better, faster, and easier with their prospective customers using the Internet. If you own a business, this book was written for you. In these pages you'll find hope - hope that your business can thrive even today, hope that you might be able to get back to whatever it was that attracted you to your field in the first place rather than working all the time to try to get new customers. Most importantly it provides a process for helping you connect with the people who really need the products and services your business offers. Glenn explains local Internet marketing in a simple, conversational style that makes for an easy read. That's not to say any of this complicated strategy was over-simplified. In fact, I'm proud to see how well the discussion matches with my extensive, industry-leading course on the subject. Anyone wanting to double or triple their business should read and re-read this book. It can literally turn a dying business into one that's booming again. Around my company's headquarters, we often say we're in the business of creating heroes. Thanks, Glenn. Through your book, you're making a difference.

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