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OverviewThis book proposes a new way of understanding marketing, especially designed for entrepreneurs who are looking for more than just selling: they seek to connect, differentiate themselves and build meaningful businesses. Throughout its chapters, it develops a central idea that runs through the whole book: purchasing decisions are not born in logic, they are born in emotion. Therefore, marketing can no longer be limited to informing or persuading from rational arguments; it must evolve towards a more human communication, conscious and deeply connected to what the customer feels. Full Product DetailsAuthor: Carolina Cuadrado SaltosPublisher: Our Knowledge Publishing Imprint: Our Knowledge Publishing Dimensions: Width: 15.20cm , Height: 0.40cm , Length: 22.90cm Weight: 0.104kg ISBN: 9786209986482ISBN 10: 620998648 Pages: 68 Publication Date: 29 April 2026 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Available To Order We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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