Conjoint Measurement: Methods and Applications
Author:   Anders Gustafsson ,  Andreas Herrmann ,  Frank Huber
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   4th ed. 2007
ISBN:  

9783540714033


Pages:   373
Publication Date:   19 September 2007
Format:   Hardback
Availability:   In Print   Availability explained
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Conjoint Measurement: Methods and Applications


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Overview

The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.

Full Product Details

Author:   Anders Gustafsson ,  Andreas Herrmann ,  Frank Huber
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Edition:   4th ed. 2007
Dimensions:   Width: 15.50cm , Height: 2.20cm , Length: 23.50cm
Weight:   0.733kg
ISBN:  

9783540714033


ISBN 10:   3540714030
Pages:   373
Publication Date:   19 September 2007
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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From the reviews: <p> The aim of this book is to reflect the substantial research and recent developments done in Conjoint Analysis. Leading scientists present theory, models and applications to marketing and business research. This book of 21 essays contains latest developments in conjoint modeling, a number of comparisons and cross validation studies. (Edward M. Psyadlo, Zentralblatt MATH, Vol. 1059 (10), 2005)


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