Overview

The story of the decline and crash of Saatchi & Saatchi is a universal tale of corporate greed and ineffective management. It is the story of an ugly, publicly-fought civil war in an industry that is supposed to know the steep price paid for an image run amok. The book also details changes in advertising in the 1980s, such as the merger mania and ad agency consolidations that swept Madison Avenue, including the British takeover of major agencies. The Saatchi & Saatchi story has caught the attention of the world. The events at the new agency set up by Maurice, as well as the company he left behind, still makes headlines. Goldman has conducted more than 100 interviews with, among others, the Saatchi brothers, their childhood friends, ex-business associates, and past clients, making this a richly-detailed and authoritative look at the world's flashiest industry.

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9781441712677

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Kevin Goldman writes a daily advertising column for the Wall Street Journal. His stories on Saatchi & Saatchi have appeared worldwide in both the Wall Street Journal and the Wall Street Journal Europe. Goldman lives in New York City. Barrett Whitener has been narrating audiobooks since 1992. His recordings have won several awards, including the prestigious Audie and seven Earphones Awards. AudioFile magazine has named him one of the Best Voices of the Century. He lives in Washington, DC.

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