Overview
The story of the decline and crash of Saatchi & Saatchi is a universal tale of corporate greed and ineffective management. It is the story of an ugly, publicly-fought civil war in an industry that is supposed to know the steep price paid for an image run amok. The book also details changes in advertising in the 1980s, such as the merger mania and ad agency consolidations that swept Madison Avenue, including the British takeover of major agencies. The Saatchi & Saatchi story has caught the attention of the world. The events at the new agency set up by Maurice, as well as the company he left behind, still makes headlines. Goldman has conducted more than 100 interviews with, among others, the Saatchi brothers, their childhood friends, ex-business associates, and past clients, making this a richly-detailed and authoritative look at the world's flashiest industry.
Full Product Details
Author: Kevin Goldman ,
Barrett Whitener (Premiere Public Speaking, Washington, DC)
Publisher: Blackstone Publishing
Imprint: Blackstone Publishing
Edition: Unabridged edition
Dimensions:
Width: 16.00cm
, Height: 3.00cm
, Length: 15.90cm
Weight: 0.354kg
ISBN: 9781441712646
ISBN 10: 144171264
Publication Date: 20 June 2010
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: Available To Order
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Reviews
Revelatory...A vivid, tellingly detailed reconstruction of the birth and near-death experience of a consequential multinational enterprise, which ranges widely among such variant milieus as art, commerce, fashion, the media, politics, and show-biz. -- Kirkus Reviews Goldman does an excellent job of reporting, while at the same time portraying the massive changes in the world of advertising. -- Booklist A good writer, [Goldman] has an excellent eye for detail and tells many interesting stories...A business book that reads like a novel; highly recommended. -- Library Journal Unfolds as a Shakespearean drama full of greed, revenge, ambition and civil war. -- Publishers Weekly Could there be a better cautionary tale for anyone with more ambition than brains than the legend of the brothers Saatchi?...this modern business horror story, rich in detail, leaves you wanting to bathe after each chapter. -- New York Times Book Review
Revelatory...A vivid, tellingly detailed reconstruction of the birth and near-death experience of a consequential multinational enterprise, which ranges widely among such variant milieus as art, commerce, fashion, the media, politics, and show-biz. -- Kirkus Reviews A good writer, [Goldman] has an excellent eye for detail and tells many interesting stories...A business book that reads like a novel; highly recommended. -- Library Journal Unfolds as a Shakespearean drama full of greed, revenge, ambition and civil war. -- Publishers Weekly Could there be a better cautionary tale for anyone with more ambition than brains than the legend of the brothers Saatchi?...this modern business horror story, rich in detail, leaves you wanting to bathe after each chapter. -- New York Times Book Review Goldman does an excellent job of reporting, while at the same time portraying the massive changes in the world of advertising. -- Booklist
Author Information
Kevin Goldman writes a daily advertising column for the Wall Street Journal. His stories on Saatchi & Saatchi have appeared worldwide in both the Wall Street Journal and the Wall Street Journal Europe. Goldman lives in New York City. Barrett Whitener has been narrating audiobooks since 1992. His recordings have won several awards, including the prestigious Audie Award and numerous Earphones Awards. AudioFile magazine has named him one of the Best Voices of the Century.
