Conferences and Conventions: A Global Industry
Author:   Tony Rogers (Tony Rogers Conference & Event Services Ltd and Leeds Beckett University UK)
Publisher:   Society for Neuroscience
ISBN:  

9780080469829


Pages:   336
Publication Date:   25 June 2003
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Conferences and Conventions: A Global Industry


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Overview

Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Germany, Philippines, United States and Australia. It also provides reflective question at the end of each chapter so that readers can test their knowledge and reflect on the issues raised.The text looks at the following specific issues: * The origins of the conference industry* Business tourism and leisure tourism* The buyers and the suppliers* Marketing and branding* The design of conference facilities* Employment and people

Full Product Details

Author:   Tony Rogers (Tony Rogers Conference & Event Services Ltd and Leeds Beckett University UK)
Publisher:   Society for Neuroscience
Imprint:   Society for Neuroscience
ISBN:  

9780080469829


ISBN 10:   0080469825
Pages:   336
Publication Date:   25 June 2003
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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