Conducting Research Surveys Via E-mail and the Web
Author:   Matthias Schonlau ,  Ronald D. Fricker ,  Marc N. Elliott ,  Ronald D. Fricker Jr
Publisher:   RAND
ISBN:  

9780833031105


Pages:   112
Publication Date:   04 March 2002
Format:   Paperback
Availability:   In Print   Availability explained
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Conducting Research Surveys Via E-mail and the Web


Overview

Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.

Full Product Details

Author:   Matthias Schonlau ,  Ronald D. Fricker ,  Marc N. Elliott ,  Ronald D. Fricker Jr
Publisher:   RAND
Imprint:   RAND
Dimensions:   Width: 17.20cm , Height: 1.00cm , Length: 22.80cm
Weight:   0.245kg
ISBN:  

9780833031105


ISBN 10:   0833031104
Pages:   112
Publication Date:   04 March 2002
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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