Conducting Narratives: Navigating Through Complexity Using Strategic Improvisation

Author:   Jesper Falkheimer (Lund University, Sweden) ,  Hans Gennerud ,  Katarina Gentzel Sandberg ,  Mats Tyrstrup
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032554587


Pages:   130
Publication Date:   16 May 2025
Format:   Hardback
Availability:   In Print   Availability explained
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Conducting Narratives: Navigating Through Complexity Using Strategic Improvisation


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Full Product Details

Author:   Jesper Falkheimer (Lund University, Sweden) ,  Hans Gennerud ,  Katarina Gentzel Sandberg ,  Mats Tyrstrup
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.420kg
ISBN:  

9781032554587


ISBN 10:   1032554584
Pages:   130
Publication Date:   16 May 2025
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Foreword: The New World Disorder 2. Strategic Improvisation in Theory: An introduction 3. Any Map will Do? Strategy, Communication and Leadership in the Era of Complexity 4. Strategic Improvisation in Practice 5. 10 Tools 6. Organizations Adapted for Strategic Improvisation

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Author Information

Jesper Falkheimer PhD is Professor in Strategic Communication, Lund University, Sweden. His research interests are in the fields of communication management, crisis communication and information influence. He is Editor-in-Chief for Journal of Communication Management, and President for European Public Relations Research and Education Association. He has extensive managerial experience (e.g. as executive director for research, external engagement and innovation). He has been an international speaker and advisor in communication management for over 20 years. Hans Gennerud is chairman of Gullers Group Ltd. He is also the CEO and a senior consultant who works both as an advisor and with the implementation of a wide range of communication activities for clients in both the private and public sectors. Hans is a frequently engaged lecturer and has previously been chairman of PRECIS, the industry association for communication companies. Hans has degrees from Stockholm University, the Stockholm School of Economics (executive program), Berghs and has been appointed an honorary doctorate at Mid Sweden Univerersity. Katarina Gentzel Sandberg has worked as a communications consultant for more than 20 years and has close to 30 years of experience in communications development, based at Gullers Group Ltd. What her clients have in common is that they are all social actors who act in complex environments and with complex processes. Katarina is often hired as a lecturer and teaches strategic communication in widely different contexts all over Sweden for professionals, both tailored for individual clients and on various communication training courses. Mats Tyrstrup PhD is an associate professor in leadership and organization at the Leading Health Care foundation, Stockholm School of Economics, an associated senior consultant at Gullers Group and co-founder and chairman of Stockholm Center of Governance. Tyrstrup has been on the board of directors on several privately owned companies representing a variety of businesses, including consultant firms, media, digital high-tech, chemical production, and business-to-consumers companies as well as business-to-business firms. Currently, he is on the board of RPM Risk and Portfolio Management (global investment management). On a regular basis, Tyrstrup is engaged as advisor to executives in the public as well as the private sector.

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