Overview
Bringing together over 50 years of annual fund experience, masterfundraiser Kent E. Dove has joined Carolyn P. Madvig and Jeffrey A.Lindauer to bring you a complete guide to planning and managing themost fundamental fundraising strategy: the annual giving program.Conducting a Successful Annual Giving Program, the thirdvolume in the groundbreaking Dove on Fundraising Series,features a wealth of illustrative samples of fundraising tools,many of which have never before been offered in book form.Throughout the book, the authors address the key components of anannual giving program--including telemarketing, direct mail,special events, personal solicitation and matching gifts--andreveal how to integrate each component of the annual giving programinto a coherent, fluid fundraising plan. View an example of a teaching tool available in this title: CourseSyllabus.
Full Product Details
Author: Kent E. Dove (Indiana University, Bloomington, IN) ,
Jeffrey A. Lindauer (Indiana University, Bloomington, IN) ,
Carolyn P. Madvig (Indiana University, Bloomington, IN)
Publisher: John Wiley & Sons Inc
Imprint: Jossey-Bass Inc.,U.S.
Dimensions:
Width: 18.50cm
, Height: 2.90cm
, Length: 24.50cm
Weight: 0.975kg
ISBN: 9780787956493
ISBN 10: 078795649
Pages: 512
Publication Date: 13 July 2001
Audience:
General/trade
,
Professional and scholarly
,
General
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: Out of stock
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.
Reviews
Conducting a Successful Annual Giving Program gives modern definition and direction to the most traditional and oldest form of fundraising-the annual fund. It begins a new millennium with a fresh, comprehensive approach. --Tim Seiler, director, The Fund Raising School, Indiana University Center on Philanthropy
-Conducting a Successful Annual Giving Program gives modern definition and direction to the most traditional and oldest form of fundraising-the annual fund. It begins a new millennium with a fresh, comprehensive approach.- --Tim Seiler, director, The Fund Raising School, Indiana University Center on Philanthropy
Author Information
Kent Dove, one of America's most successful and respectedfundraisers, is Senior Adviser and Executive Director, CampaignPlanning, for the Indiana University Foundation. He has served onthe educational fundraising committee of the Council forAdvancement and Support of Education (CASE) as well as on the boardof directors of the Association of Fundraising Professionals(formerly NSFRE). He is the author of Conducting a SuccessfulCapital Campaign, 2nd Edition (Jossey-Bass, 2000) and Conducting aSuccessful Fundraising Program (Jossey-Bass, 2001). Jeffrey A. Lindauer is executive director of special gifts andannual giving programs at the Indiana University Foundation. Carolyn P. Madvig is the former director of special gifts andannual giving programs and now serves as executive director,development administration and services at the Indiana UniversityFoundation.
