Overview
What is an idea? We sort of know, right? We all have ideas. Well then, what's a concept? Ideas and concepts are entirely different things. Why does it matter? Everything -- your success, your idea, business, film, technology -- is dependent on understanding that difference and how the abstract world actually works. Every discovery, breakthrough, advancement in history is also dependent on concept as well. Do you have an idea for a film? Or a new technology? Or a new business? Or a scientific theory? How do you perfect your ideas, except by the old fashion, often arduous, strictly trial and error approach? -- Nicola Tesla would not have approved of that way. This book represents an evolutionary next step in driving innovation, creativity and discovery based on a greater understanding of the nature and structure of concept, how it works in conjunction with ideas to help us bring something into our world... out of nothing. This book offers new definitions for idea, concept and thought. It offers new words to define types of concepts and the structures found within concept. It offers readers the Laws of Concept while setting out the principles that establish an entirely new, critical discipline: Concept Modeling. Concept Modeling is the discipline underneath all other disciplines. You would never study physics without first studying math, right? Concept Modeling is like the math that makes all other disciplines work. Got an idea? Concept model it first. This book explains the nature and structure of concept and the new discipline of Concept Modeling.
Full Product Details
Author: Winston J Perez
Publisher: Shutter House Publishing
Imprint: Shutter House Publishing
Dimensions:
Width: 15.60cm
, Height: 2.10cm
, Length: 23.40cm
Weight: 0.640kg
ISBN: 9780692102886
ISBN 10: 0692102884
Pages: 310
Publication Date: 03 March 2020
Audience:
General/trade
,
General
Format: Hardback
Publisher's Status: Active
Availability: Available To Order
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Reviews
9 out of 10 Rating-- Highly original... engaging and stimulating - Quarter Finalist - Book Critque from BookLife Prize VIsionary Book award - BPSC (Irwin Award) ...Intellectually fun... - Michael Cieply, Deadline.com Concept Modleing in Film: I have been in Hollywood for over 20 years, been involved in some of the biggest film franchises, worked with some of the worlds best talent and won an academy award and I can tell you that Winston is a must for any filmmaker, studio and brand in the world! The only way I can describe it, is he is like an archeologist who can decifer why humans will or won't connect to your ideas and thematics. A one of kind. - Nicholas Reed, Oscar winning producer Concept Modeling In FIlm Winston Perez is a visionary whose achievement as founder of the field of Concept Modeling is a secret weapon for those in the know. In the future, I have no doubt that Concept Modeling will become the Rosetta Stone of business strategy. Today, it is the smart choice of forward thinking companies and managers in every industry who want to leverage Concept Modeling to unlock the code to innovating brand and marketing success, generating revenue, and establishing themselves as thought leaders. In particular, I have found its relevance to entertainment and technology fields to have been transformative and have made me look like a genius to my clients over-and-over again. I have also had the privilege of sharing in watching the evolution of his forthcoming book, which promises to set the bar as the bible on strategy and beyond for business books in the future. - Kevin Stein, EVP, Augmently, Inc. Full critigue from BookLife Prize: (9.00 rating, Quarter Finalist) Idea/Concept: This unique guide to practicing conceptually-based cognition, asks readers to address not what they think, but how. Prose: Perez's prose is engaging and stimulating. The author effectively captures interest by suggesting that reframing the world through a new cognitive perspective, can empower and enrich readers' lives. Originality: Highly original, this work will appeal to readers who are curious about the mind and how it perceives, takes in, and interprets information. Execution: Perez draws from a wealth of references, from the Bible to The Matrix. Blending cognitive science with philosophy and a sprinkling of the metaphysical, Perez delivers a somewhat esoteric, often enlightening, treatise on the art of interpreting the world conceptually.
