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Author:   Mark Tadajewski (University of Leicester, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.430kg
ISBN:  

9781041275374

ISBN 10:   1041275374
Pages:   134
Publication Date:   18 March 2026
Audience:   College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

Introduction: Extending and distributing the self 1. Towards an ontology of consumers as distributed networks (or the end of ‘consumer research’ as we know it?): retrospective insights from the praxeomorphism of Russell Belk’s ‘extended self’ 2. Apples, oranges, and self 3. It is not consumption technologies that have put the ‘self’ in peril 4. Light selves: where (and what) are the politics in consumer culture theory? 5. The distributed body 6. Reflections on a reimagined future for consumer research 7. An ontology of consumers as distributed networks: a question of cause and effect 8. Praxeomorphology, ontology, and renewal of post-consumer personhood 9. Desperately seeking the elusive epistemic consumer: reflections on reflexivity 10. Beyond the extended and distributed ‘self’: from subliminal extended selves to nonlocality and neurocapitalism

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Author Information

Mark Tadajewski is Honorary Visiting Professor of Marketing at University of York, Royal Holloway University of London, and The Open University. He is Editor-In-Chief of the Journal of Marketing Management. A distinguished marketing historian, his research explores the political, economic, and social contexts that shaped marketing's development. His groundbreaking work reveals marketing's surprising connections to psychical research, telepathy, and spiritualism, challenging conventional narratives about the discipline's origins.

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