Full Product Details
Author: Zita West
Publisher: Whitefox Publishing Ltd
Imprint: Whitefox Publishing Ltd
ISBN: 9781918191196
ISBN 10: 1918191190
Pages: 320
Publication Date: 15 May 2026
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Forthcoming
Availability: Not yet available
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.
Reviews
‘The fairy godmother of fertility.’ – The Telegraph ‘Zita West is famous for helping women to get pregnant when everything else has failed.’ – The Times ‘Zita, the baby dream maker.’ – Sunday Mirror 'Zita West has helped transform the way we think about fertility. This book is a powerful reminder that preparing for a baby is as much about emotional and spiritual well-being as it is about the body.' – Olivia Buckingham, Fashion Stylist 'As Patron of the Chasing Rainbows charity, Zita has played an enormous role in raising awareness of the charity and the vital work it does supporting women on their fertility journeys.' – Samantha Catanach, Founder, the Chasing Rainbows Charity 'Fertility is not simply about age or chance; it is shaped by cellular energy, oxidative balance and nutrient sufficiency. Research consistently shows that mitochondrial function underpins egg competence, that sperm are vulnerable to oxidative damage, and that preconception folate status is critical for early development. Zita West presents these evidence-based foundations in a way that empowers readers to focus on what truly matters in the months leading up to pregnancy.' – Dr Federica Amati, Head Nutritionist at ZOE & Visiting Research Fellow in Public Health, Imperial College London 'Zita West has long been a trusted voice in fertility care, and this book beautifully reflects her integrative approach. She brings together science, clinical wisdom and compassion to help readers understand fertility not as a single moment, but as a whole-body state of readiness shaped by the nervous system, immune system, hormones and the microbiome. It’s an empowering guide that invites us to work with the body’s biology rather than against it.' – Dr Jenna Macciochi, PhD, Immunologist & Author 'I loved the beautiful metaphor of ‘preparing the soil’. As a cook, I know that nourishing the body with the right foods is one of the most powerful ways we can support our health. Conceive is a gentle and inspiring guide to preparing the body for new life.' – Melissa Hemsley, Cook & Author 'Zita’s vision and foresight in fertility care have always been extraordinary. Having founded the Zita West Clinic with her, I have seen first-hand the impact of her work on thousands of families. This book brings together decades of insight, compassion and expertise.' – George Ndukwe, Consultant Gynaecologist IVF & Co-Founder, Zita West Clinic
Author Information
Zita West is one of the UK’s leading fertility and pregnancy experts. A midwife, acupuncturist and author, she founded the pioneering Zita West Clinic, the first holistic IVF clinic in London. For over 40 years, she has combined medical knowledge with nutritional and mind–body approaches to support women and couples worldwide. She is the creator of the HUG Method (Heart, Uterus, Gut), a consultant to global health brands and a trusted media voice on fertility and women’s health.
