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OverviewThis text shows how to develop intelligent computerized market tools to interact with customers, recognize individual needs and make persuasive offers. The book shows how to integrate marketing with print, CD-ROMs, Web-sites and transactional e-commerce systems. Full Product DetailsAuthor: Mark H. MelinPublisher: Chandler House Press,US Imprint: Chandler House Press,US Dimensions: Width: 19.30cm , Height: 2.20cm , Length: 23.50cm Weight: 0.726kg ISBN: 9781886284579ISBN 10: 1886284571 Pages: 306 Publication Date: 01 January 2001 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: To order Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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