Overview

This 16-page research report written for marketing/advertising lawyers and clients features a basic breakdown of the laws and regulations that apply to direct marketing and telemarketing. A description is provided for all the subsets of direct marketing as well as a summary of consumer rights and the acts that enforce these rights and the subsequent effect that the enforcement of these acts have on companies. It includes other topics such as: the Telemarketing and Consumer Fraud Abuse Prevention Act; the Telephone Consumer Protection Act; free-to-pay conversion offers; the National Do Not Call Registry; the Telemarketing Sales Rule; the safe harbor provision; the Negative Option Rule; junk faxes; the effect of anti-spam laws on e-mail campaigns; international regulations; and the FTC's Franchise Rule. This Executive Report is written by: John F. Stephens, Partner, Sedgwick, Detert, Moran & Arnold LLP - A Breakdown of Direct Marketing and Telemarketing Laws ; and, Edward A. Geltman, Partner, Squire, Sanders & Dempsey LLP - Direct Marketing and Telemarketing Compliance . Executive Reports offer focused, hard-hitting advice from the leaders of some of America's top companies, packaged in a concise, readable format. Each research report provides readers with 3 to 5 strategies that will have a direct financial impact on their business. While not meant as a comprehensive guide, each report includes quick-hit items that can immediately impact specific business strategies. Executive authors drill down to the central issues surrounding each topic area and dispense expert advice in concise, direct language. Executive Reports feature leading professionals selected by the Aspatore Editorial Board based on their experience, research, and standing within the professional community.

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9781596226340

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