Overview

This work offers techniques for identifying and laying waste a company's most serious competitors. The author explains why going on the offensive - rather than just gathering information about competitors - helps increase market share and shareholder value.

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9780471644101

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Ian Gordon (Toronto, Ontario) is President of Convergence Management Consultants, specializing in strategic marketing. He was Past President of the Industrial Marketing and Research Association of Canada. Mr. Gordon is a Founding Member of the Society of Competitive Intelligence Professionals (SCIP) and founder and President of the Association for the Advancement of Relationship Marketing. Previously he was a Partner at Ernst & Young in Toronto, leading E&Y's management consulting practice in the areas of marketing and strategy; also consulting to technology firms. He is the author of Beat the Competition and Relationship Marketing (published by Wiley) which sold over 12,000 units. He also authored over 30 articles on marketing, technology, and business and has lectured at York University for over ten years on marketing, strategy, distribution channels, marketing research, and competition.

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