Overview

This is the first comprehensive professional guide to the strategies and techniques of competitor analysis for the financial services industry. It explains how to set up systems and models to identify and analyse competitors and their products.The book begins with an overview of the need for competitor analysis in financial services. It continues with the identification of competitors, the setting up of competitor analysis systems, and a consideration of key sources of information. The core of the book examines the process of analysis, modelling, dissemination and monitoring of information and its application for competitive advantage.Key concepts in Competitor analysis in financial services: Don't just copy others' systems Understand the need for competitor intelligence Find out what competitors do Understand the methodology Set up the systems to fit your company This book is thoroughly practical in its approach and international in its coverage and is essential reading for all financial services professionals seeking competitive advantage.

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9781855733312

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Ian Youngman has set up a market research department for an insurer, worked in research for a bank and broker, and was a founder of the General Insurance Market Research Association. He is an Associate of the Chartered Insurance Institute and a member of the Market Research Society. He is currently working as a freelance writer and researcher specialising in financial services. Also by Ian Youngman: Directors' & Officers' Liability Insurance Second Edition

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