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9781138616240

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'During the past decade, international companies have paid much attention to their competitiveness in the world market. Many books on this topic have been written. However, very few have tried to relate competitiveness to corporate culture. This book attempted to do this and has gone one step further by contrasting the similarities and differences of two major cultures, namely American and Japanese ... This book is a useful addition to the theories of comparative managment and competitiveness. It should be of interest not only to management thinkers and researchers but also to corporate decision-makers who need a framwork to look at their competitiveness strategies.' Professor Tan Chwee Huat, Faculty of Business Administration, National University of Singapore

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Hideo Yamashita

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