Overview
Turn sustainability into a strategic advantage that strengthens competitiveness and drives innovation. Competitive Sustainability is a practical guide for CEOs, board directors, senior leaders and sustainability strategists who need to embed sustainability at the core of business performance. Written by award-winning experts Alexis Eyre and Paul Randle, this book reframes sustainability as a source of commercial strength rather than a constraint, offering a new path forward for organizations seeking both impact and competitive edge. Challenging decades of slow corporate progress, it explains why traditional sustainability approaches have stalled and shows how leaders can align sustainability with core business drivers to deliver value, resilience and differentiation in a rapidly changing market. You'll learn how to: - Position sustainability as a competitive advantage across strategy, operations and brand - Build shared ownership between business and sustainability leaders for faster, unified action - Apply practical frameworks to align commercial priorities with environmental and social goals With practical guidance, real-world insight and a clear playbook for action, Competitive Sustainability helps senior leaders rethink their approach, close the gap between ambition and impact and create organizations that thrive by being sustainable and competitive at the same time. Themes include: competitive sustainability, sustainable strategy, leadership, commercial innovation, ESG integration, long-term value creation
Full Product Details
Author: Alexis Eyre ,
Paul Randle
Publisher: Kogan Page Ltd
Imprint: Kogan Page Ltd
ISBN: 9781398625365
ISBN 10: 1398625361
Pages: 328
Publication Date: 03 April 2026
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
""Competitive Sustainability powerfully reframes the false divide between commercial growth and sustainable progress, showing they are not trade-offs, but each other's most powerful accelerators. With their trademark clarity, practicality and deep appreciation of the human factor, Alexis Eyre and Paul Randle show how real change happens when people click, trust each other and choose to join forces, with both head and heart. A bold, timely and deeply practical playbook for leaders looking to create growth and value for all."" * Benoit Wiesser, award-winning brand and effectiveness strategist * ""This book is a bold and timely reframing of the sustainability debate. Alexis Eyre and Paul Randle show us how businesses can turn environmental and social pressure into strategic advantage - redesigning competition to restore the very systems it depends on. Essential reading for leaders ready to move beyond compliance theatre and into meaningful action."" * Vanessa Gibbons, CEO, Nxt Nature * ""As sharp shifts in geopolitics clash with the compromise of multiple planetary boundaries, we need practical and pragmatic responses to restore hope for commerce, humanity and nature. Competitive Sustainability provides such a response in a comprehensive, yet concise and readable form."" * - Ian Ellison, Fellow, Cambridge Institute for Sustainability Leadership (CISL) and Former Sustainability Lead, Land Rover Jaguar *
Author Information
Alexis Eyre is co-founder of the Sustainable Marketing Compass and CEO of Green Eyre Ltd. Based in Hampshire, UK, she has worked all three sides of the marketing triangle - agency, client and media owner. She is co-author of the AMA award winning book, Sustainable Marketing, published by Kogan Page. Paul Randle is co-founder of the Sustainable Marketing Compass and CEO of Pickle Consulting Ltd based in Berkshire, UK. He has worked with global brands like Microsoft, BSI, Philips, VISA, Omicom and Dentsu. He is co-author of the AMA award winning book, Sustainable Marketing, published by Kogan Page.
