Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets
Author:   Sylvia M Chan-Olmsted
Publisher:   Taylor & Francis Group
ISBN:  

9781282375802


Pages:   257
Publication Date:   01 January 2005
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets


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Overview

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise

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Author:   Sylvia M Chan-Olmsted
Publisher:   Taylor & Francis Group
Imprint:   Taylor & Francis Group
ISBN:  

9781282375802


ISBN 10:   1282375806
Pages:   257
Publication Date:   01 January 2005
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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