Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets
Author:   Sylvia M. Chan-Olmsted ,  Chan-Olmsted
Publisher:   Taylor & Francis Inc
ISBN:  

9780805862119


Pages:   384
Publication Date:   18 May 2006
Format:   Paperback
Availability:   In Print   Availability explained
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Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets


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Author:   Sylvia M. Chan-Olmsted ,  Chan-Olmsted
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Dimensions:   Width: 15.20cm , Height: 1.40cm , Length: 22.90cm
Weight:   0.710kg
ISBN:  

9780805862119


ISBN 10:   0805862110
Pages:   384
Publication Date:   18 May 2006
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Sylvia M. Chan-Olmsted

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