Overview

This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.

Full Product Details

Author:   Ronald W Cotterill
Publisher:   Taylor & Francis Ltd
Imprint:   CRC Press
Weight:   0.610kg
ISBN:  

9780367009113

ISBN 10:   0367009110
Pages:   246
Publication Date:   17 June 2019
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Part One: Strategic Planning: A Business Perspective 1. Strategic Planning in Agricultural Cooperatives: Riceland Foods, Inc. 2. Reconfigutation of the Cooperative Federee de Quebec for New Strategic Directions Part Two: Strategic Marketing: Integration and Differentiation 3. Market Incentives for Cooperative Forward Integration into Processing Activities 4. Advertising Strategies by Agricultural Cooperatives in Branded Food Products, 1967 and 1987 5. Market Strategies in Branded Dairy Product Markets 6. Vertical Quality Control Systems: A Potential Marketing Advantage for Cooperatives Part Three: Strategic Alliances: Cooperative Marketing Agencies in Common 7. Cooperatives and Marketing Agencies in Common 8. The Dairy Marketing Initiative of Upper Midwestern Cooperatives 9. A Board Chairman's View of Requirements for Successful Common Marketing Agencies 10. Cooperative Market Power and Antitrust with Application to California Information-Sharing Cooperatives

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