Competitive Intelligence
Author:   C. West
Publisher:   Palgrave Macmillan
ISBN:  

9780333786697


Pages:   236
Publication Date:   19 September 2001
Format:   Hardback
Availability:   Out of print, replaced by POD   Availability explained
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Competitive Intelligence


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Overview

In competitive markets the quality of the competitive strategy is now as important as the customer strategy in determining customer performance. All strategies require information and competitive strategies are no exception. As a result there is an existing and growing requirement for competitive intelligence. This book shows how to collect and analyze competitive intelligence, including the use of electronic resources, as part of a competitive strategy.

Full Product Details

Author:   C. West
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Dimensions:   Width: 15.50cm , Height: 1.80cm , Length: 23.50cm
Weight:   0.541kg
ISBN:  

9780333786697


ISBN 10:   0333786696
Pages:   236
Publication Date:   19 September 2001
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of print, replaced by POD   Availability explained
We will order this item for you from a manufatured on demand supplier.

Table of Contents

Competition Intelligence The Development of Competitive Intelligence Framework for Competitive Analysis Overview of Sources of Intelligence Secondary Sources of Intelligence Intelligence on the Internet Primary Intelligence Collection Techniques Market Research as a Source of Competitive Intelligence Analysis Verifying Intelligence Competitive Intelligence Resources The Intelligence Brief Controlling the Intelligence Collection Process Legal Factors and Ethical Guidelines Processing and Distributing Intelligence Measuring CI Effectiveness Counter Intelligence Deception and Misinformation Appendix: The Competitive Intelligence Checklist

Reviews

.. .extremely thorough in outlining the whys and how of this increasingly important arena...a good step towards competing and fairly. -- HBS Working Knowledge . ..extremely thorough in outlining the whys and how of this increasingly important arena...a good step towards competing and fairly. -- HBS Working Knowledge .,. extremely thorough in outlining the whys and how of this increasingly important arena...a good step towards competing and fairly. -- HBS Working Knowledge ... extremely thorough in outlining the whys and how of this increasingly important arena...a good step towards competing and fairly. -- HBS Working Knowledge


.,. extremely thorough in outlining the whys and how of this increasingly important arena...a good step towards competing and fairly. -- HBS Working Knowledge <br>


.. .extremely thorough in outlining the whys and how of this increasingly important arena...a good step towards competing and fairly. -- HBS Working Knowledge


. ..extremely thorough in outlining the whys and how of this increasingly important arena...a good step towards competing and fairly. -- HBS Working Knowledge


Author Information

CHRIS WEST is Managing Director of Marketing Intelligence Services and author of a book on Market Research for Palgrave.

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