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9781440851605

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This is a must read for strategic planners who want to understand why and how competitive intelligence is done, and how it enables smart decision-making. - The Strategic Edge Conscientious decision makers in large multinationals and/or do-it-yourselfers will glean valuable insights from Vella and McGonagle's workbook/thinkbook. Summing Up: Recommended. Lower-division undergraduates through professionals. - Choice

Conscientious decision makers in large multinationals and/or do-it-yourselfers will glean valuable insights from Vella and McGonagle's workbook/thinkbook. Summing Up: Recommended. Lower-division undergraduates through professionals. * Choice * This is a must read for strategic planners who want to understand why and how competitive intelligence is done, and how it enables smart decision-making. * The Strategic Edge * Any knowledge producer—researcher, practitioner, or manager—will learn something valuable here. Likewise, the user of intelligence—business owner, executive, or investor—will benefit by becoming an 'educated consumer' of intelligence work products and by seeing what is possible, even with limited resources. * Knowledge Value Chain *

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Carolyn M. Vella is founding partner of The Helicon Group, a global competitive intelligence research, analysis, and consulting firm. John J. McGonagle is managing partner of The Helicon Group.

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