Overview

This work argues that the key to business success lies in implementing an integrated strategy and quality management system. Guiding the reader through all the stages of strategy and quality practices, it shows, step-by-step, how to integrate and implement them.

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Victor Tang and Roy Bauer are leading experts in the successful integration of business strategy and quality. Together, they played a critical role in reshaping the mid--range computer category, winning and maintaining a leadership position within it. They also won the prestigious Malcolm Baldrige National Quality Award by achieving a score well above the current winning averages. Their book, The Silverlake Project, which outlines the management principles used in the marketing, design, and manufacturing of the IBM AS/400, is praised as a guiding light in the field of management. Victor Tang is Secretary General for Technology Projects with the Chinese government. Roy Bauer is a Senior Baldrige Examiner and consultant in strategy and quality processes.

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