Overview

This MBA-level text can be used in an Management Information Systems, or Corporate Information Systems, or Executive Information Systems course. This project-based text focuses on using information technology (IT) for a competitive advantage and has a global emphasis. Students will analyze real companies and develop competitive strategies. Students will analyze original and published case studies throughout the text. The text builds to a major project where students will design an information technology strategy for a real business.

Full Product Details

Author:   Jack D. Callon
Publisher:   McGraw-Hill Education - Europe
Imprint:   McGraw-Hill Publishing Co.
Dimensions:   Width: 19.00cm , Height: 2.20cm , Length: 23.80cm
Weight:   0.453kg
ISBN:  

9780070112506

ISBN 10:   0070112509
Pages:   370
Publication Date:   16 February 1996
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock  

Table of Contents

CHAPTER 1: Business and Information Systems Management Challenges PART 1: THE FIRST OF THREE PERSPECTIVES - BUSINESS ENVIRONMENT CHAPTER 2: Business Competitive Environment CHAPTER 3: The Porter Competitive Model for Industry Structure Analysis CHAPTER 4: Airline Industry Analysis CHAPTER 5: Information Systems Can Redefine Competitive Boundaries PART 2: THE SECOND PERSPECTIVE - COMPANY ENVIRONMENT CHAPTER 6: Business Vision CHAPTER 7: Implementing a Vision: Strategy, Tactics and Business Plan PART 3: THE THIRD PERSPECTIVE - USE OF INFORMATION SYSTEMS CHAPTER 8: Evaluating Business Strategies and the Use of Information Systems: The Strategic Option Generator CHAPTER 9: The Roles, Roles and Relationships Concept CHAPTER 10: The Redefine and/Define Concept and Change Management CHAPTER 11: Telecommunications as the Delivery Vehicle CHAPTER 12: Using Information Systems to Compete: A Success Factor Profile PART 4: MAJOR INFORMATION SYSTEMS MANAGEMENT ISSUES CHAPTER 13: Information Systems Organization and Personnel Considerations CHAPTER 14: Information Systems Value and Financial Strategy CHAPTER 15: Integrating Information Systems Into The Business Plan CHAPTER 16: Total Quality Management and the Role of Information Systems CHAPTER 17: Final Considerations APPENDIX: An Example of an Analysis Paper

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