Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
Author:   Stuart St P Slatter
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138971363


Pages:   152
Publication Date:   11 December 2015
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)


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Overview

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market share for new products; the use of price, new products and promotional strategies to protect market share; the effects of patent expiration on price levels and the use of pricing strategy to achieve market share. The book includes a brief comparative analysis of competition and marketing strategies in the US ethical pharmaceutical market.

Full Product Details

Author:   Stuart St P Slatter
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 0.80cm , Length: 23.40cm
Weight:   0.453kg
ISBN:  

9781138971363


ISBN 10:   1138971367
Pages:   152
Publication Date:   11 December 2015
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Stuart St P Slatter

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