Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
Author:   Stuart St P Slatter
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138793521


Pages:   152
Publication Date:   22 August 2014
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $231.00 Quantity:  
Add to Cart

Share |

Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)


Add your own review!

Overview

Full Product Details

Author:   Stuart St P Slatter
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 2.80cm , Length: 23.40cm
Weight:   0.340kg
ISBN:  

9781138793521


ISBN 10:   1138793523
Pages:   152
Publication Date:   22 August 2014
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Introduction 2. Selected Characteristics of the Market for Ethical Pharmaceutical Products 3. Patterns of Competition within the Industry 4. Marketing Strategies 5. The United States: A Comparative Analysis 6. Predictable Changes in the Competitive Environment 7. Competition in the Over-the-Counter Market.

Reviews

'Every teacher of marketing should read this book...' Quarterly Review of Marketing 'Very comprehensive and engaging' Morris Holbrook, Columbia University


Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now