Competing with the Retail Giants: How to Survive in the New Retail Landscape
Author:   Kenneth E. Stone
Publisher:   John Wiley and Sons Ltd
ISBN:  

9780471054405


Pages:   272
Publication Date:   06 February 1995
Format:   Hardback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Our Price $435.60 Quantity:  
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Competing with the Retail Giants: How to Survive in the New Retail Landscape


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Full Product Details

Author:   Kenneth E. Stone
Publisher:   John Wiley and Sons Ltd
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 15.90cm , Height: 2.20cm , Length: 23.60cm
Weight:   0.532kg
ISBN:  

9780471054405


ISBN 10:   0471054402
Pages:   272
Publication Date:   06 February 1995
Audience:   Professional and scholarly ,  General/trade ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Out of Stock Indefinitely
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

ASSESSING YOUR COMPETITION. The Rapidly Changing Retail Environment. Impacts of the Discount Mass Merchandisers. HOW TO COMPETE. Improving Your Merchandising. Reviving Your Marketing Practices. Providing Outstanding Service to Your Customers. Treating the Customer Right. Improving the Efficiency of Your Business. Implementing the Changes. Team Building. Appendices.

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