Overview

You have more information at hand about your business environment than ever before. But are you using it to “out-think” your rivals? If not, you may be missing out on a potent competitive tool. In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling. A wealth of examples—from organizations as diverse as Amazon, Barclay’s, Capital One, Harrah’s, Procter & Gamble, Wachovia, and the Boston Red Sox—illuminate how to leverage the power of analytics.

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9781422103326

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Harvard Business School Press, Davenport in particular, has produced some excellent books on competitive analytics and the like, with good case studies... - ZD Net<br>

[the] seminal work, Competing on Analytics , helped shape the evolution of the discipline of business analytics. -- Health Data Management<br><br> Harvard Business School Press, Davenport in particular, has produced some excellent books on competitive analytics and the like, with good case studies... - ZD Net<br>

[the] seminal work, Competing on Analytics, helped shape the evolution of the discipline of business analytics. -- Health Data Management Harvard Business School Press, Davenport in particular, has produced some excellent books on competitive analytics and the like, with good case studies... - ZD Net

Author Information

Thomas H. Davenport is the President's Distinguished Professor of Information Technology and Management at Babson College. Jeanne G. Harris is Executive Research Fellow and Director of Research for the Accenture Institute for High Performance Business.

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