Overview

The essays in this important collection reveal that the key to success for companies competing in the new digital world will not be to engineer big technological breakthroughs, but rather to develop new products and services by creatively combining new and existing technologies with innovative managerial approaches. The book features contributions from scholars at institutions including the Harvard Business School, Stanford, and MIT, as well as senior managers at Intel, IBM, and Mercer Management Consulting. Drawing lessons from their own and other leading companies of the information age, including Silicon Graphics, Sun Microsystems, and Microsoft, the authors explore the dynamics of the rapidly evolving digital environment. These timely essays address prospects for industry convergence; identify economic, legal, and managerial obstacles to convergence; place the computer industry in historical perspective; and examine the managerial challenges of the new environment, especially product and process development and the role of interfirm alliances.

Full Product Details

Author:   David B. Yoffie
Publisher:   Harvard Business Review Press
Imprint:   Harvard Business Review Press
Dimensions:   Width: 15.70cm , Height: 4.30cm , Length: 23.80cm
Weight:   0.907kg
ISBN:  

9780875847269

ISBN 10:   0875847269
Pages:   472
Publication Date:   01 February 1997
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Temporarily unavailable  
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Table of Contents

Preface and Acknowledgments 1. Introduction CHESS and Competing in the Age of Digital Convergence by David B. Yoffie 2. The Computer Industry The First Half-Century by Alfred D. Chandler, Jr. 2. Sun Wars Competition within a Modular Cluster, 1985-1990 by Carliss Y. Baldwin and Kim B. Clark 4. Winners and Losers Industry Structure in the Converging World of Telecommunications, Computing, and Entertainment by David J. Collis, P. William Bane, and Stephen P. Bradley 5. What Does Industry Convergence Mean? By Shane Greenstein and Tarun Khanna 6. Creating Value and Setting Standards The Lessons of Consumer Electronics for Personal Digital Assistants byAnita M. McGahan, Leslie L. Vadasz, and David B. Yoffie 7. Larger Firms' Demand for Computer Products and Services Competing Market Models, Inertia, and Enabling Strategic Change by Timothy E. Bresnahan and Garth Saloner 8. Patent Scope and Emerging Industries Biotechnology, Software, and Beyond by Josh Lerner and Robert P. Merges 9. Alliance Clusters in Multimedia Safety Net or Entanglement? by Benjamin Gomes-Casseres and Dorothy Leonard-Barton 10. Beyond the Waterfall Software Development at Microsoft by Michael A. Cusumano and Stanley A. Smith 11. Managing Chaos System-Focused Product Development in the Computer and Multimedia Environment by Marco Iansiti Index About the Contributors About the Authors

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David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School.

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