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9781009447416

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Reviews

'If you want to cut through with your communication and get on in life, this is the book for you. Whether it's writing, public speaking, storytelling, how to make a mark online, or getting yourself featured in the media, it's the perfect guide for professional success. Highly recommended.' Jonathan Rosenberg, former Senior Vice President, Google 'This wonderful book is just what you have been looking for, even if you didn't know it. Simon Hall's talent, honed by many years of newscasting and reporting at the BBC, is that most valuable of things, a Bible of communication skills. In it he explains how so many of us with a great story to tell end up with our words falling on deaf ears or our ideas left underfoot on the cutting room floor. His genius lies in understanding that our deepest desire is to capture the interest and imaginations of others, yet the dark arts of how to do this successfully remain painfully just out of reach. This is the Secret Sauce, the insider's step-by-step score for the symphony of your story. This is the good stuff…a seriously important message given by as agreeable a companion as you'd ever wish for. Buy it and be happy.' Tim Smit, founder of The Eden Project 'As an academic who has done a fair few presentations to different audiences, I found this book enormously valuable. It provides a smarter and more systematic approach to getting your message across effectively and really engaging the audience. I would heartily recommend it, particularly for those looking to step up their media and communications work.' Anna Vignoles, CBE FBA, Director, The Leverhulme Trust

'If you want to cut through with your communication and get on in life, this is the book for you. Whether it's writing, public speaking, storytelling, how to make a mark online, or getting yourself featured in the media, it's the perfect guide for professional success. Highly recommended.' Jonathan Rosenberg, former Senior Vice President, Google 'This wonderful book is just what you have been looking for, even if you didn't know it. Simon Hall's talent, honed by many years of newscasting and reporting at the BBC, is that most valuable of things, a Bible of communication skills. In it he explains how so many of us with a great story to tell end up with our words falling on deaf ears or our ideas left underfoot on the cutting room floor. His genius lies in understanding that our deepest desire is to capture the interest and imaginations of others, yet the dark arts of how to do this successfully remain painfully just out of reach. This is the Secret Sauce, the insider's step-by-step score for the symphony of your story. This is the good stuff…a seriously important message given by as agreeable a companion as you'd ever wish for. Buy it and be happy.' Tim Smit, founder of The Eden Project 'As an academic who has done a fair few presentations to different audiences, I found this book enormously valuable. It provides a smarter and more systematic approach to getting your message across effectively and really engaging the audience. I would heartily recommend it, particularly for those looking to step up their media and communications work.' Anna, CBE FBA, Director, The Leverhulme Trust

Author Information

Simon Hall is a Course Leader in writing, public speaking and storytelling skills at the University of Cambridge. He also runs his own communication agency, Creative Warehouse. He has published twelve books on business and communication, along with eight novels, and previously was a BBC Television, Radio and Online News Correspondent for twenty years.

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