Overview

Praise for COMPANIES ARE PEOPLE, TOO ""In most cases, the CEO's perception of a company's personality is drastically different than what the rest of the organization perceives. In the dynamic read, Companies Are People, Too, you'll discover how to identify the true personality of your company. With this realization you will optimize opportunities and become irresistible to your customers and prospective employees by simply being yourself on purpose. "" Hal F. Rosenbluth, Chairman and CEO, Rosenbluth International ""Experts say that it's better to know something about your spouse than everything about marriage. In Companies Are People, Too, Sandra Fekete proves that it is also better to know the essence of your company than all about business. Her insights are presented clearly, providing readers with the enlightenment they'll need to manage, function in, or market their own business. This is a breakthrough book. I recommend it highly. "" Jay Conrad Levinson, author, the Guerrilla Marketing series of books ""Sandy Fekete's breakthrough book will be a significant benefit to executives looking to maximize the power of their corporate brands and to build a more reflective and constructive relationship with employees ultimately improving the bottom line. This book will help those executives who understand this important value proposition. "" James R. Gregory, CEO, CoreBrand, LLC, coauthor Marketing Corporate Image ""Companies trying to build their brands often don't know what they stand for what is the customer experience their brand promises? Companies Are People, Too, with the perfect balance between theory and practice, gives readers the tools to identify the personality behind their brand promise, and then live that personality. "" F. Joseph LePla and Lynn M. Parker, coauthors Integrated Branding and Brand-Driven ""Finally, a book based on solid theory that brings companies to life. This exciting new view of organizational personality provides a refreshing approach that allows leaders to set aside their personal preferences and lead large-scale change, culture transitions, and strategic planning according to their companies' innate preferences. "" Henry L. Thompson, PhD, President and CEO High Performing Systems

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9780471236108

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Author Information

SANDRA FEKETE is the founder of Fekete + Company, a marketing communications firm that specializes in helping companies attract, retain, and satisfy new customers. She is the developer and sole owner of Companies Are People, Too(r), a revolutionary tool for identifying the unique characteristics and traits of an organization. She received an Honorable Mention for Inc.'s Marketing Master Award and has been nominated for a Working Women Entrepreneurial Excellence Award. LEEANNA KEITH is a professional writer and researcher in New York City. She holds a PhD in history from the University of Connecticut and currently teaches at New School University.

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