Overview

Community Fundraising is one of the oldest and most common forms of fundraising. Resilient in recessions and appealing to broad demographics, there is increased interest in the range of peer-to-peer and participatory fundraising activities that can attract new audiences and act as a gateway to ongoing supporter relationships. And yet in spite of this there is surprisingly little written about the eclectic mix of community fundraising activities. This book fills that gap. The guide brings together the expertise of many of our most experienced community fundraisers. It covers strategy and planning as well as the key activities that make up community fundraising from cash collections to small-scale and mass participation events. It offers techniques on managing volunteers and how to steward fundraising participants. Who is this book for? This will become the key textbook on community fundraising for fundraisers and events staff from both small and large organisations. It will also be of use to senior charity staff, CEOS and trustees considering a community fundraising strategy.

Full Product Details

Author:   Sam Rider
Publisher:   Directory of Social Change
Imprint:   Directory of Social Change
Edition:   2nd New edition
ISBN:  

9781784820343

ISBN 10:   1784820342
Pages:   224
Publication Date:   07 January 2019
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Community Fundraising is one of the oldest and most common forms of fundraising. Resilient in recessions and with a broad appeal there is increased interest in the range of peer-to-peer and participatory fundraising activities that can both attract new audiences and help maintain existing supporter relationships. And yet in spite of this there is surprisingly little written about this area of fundraising. This book fills that gap. The guide brings together the expertise of many of our most experienced community fundraisers. It covers strategy and planning as well as the key activities that make up community fundraising from cash collections to small-scale and mass participation events. It offers techniques on managing volunteers and how to steward fundraising participants. Who is this book for? This will become the key textbook on community fundraising for fundraisers and events staff from both small and large organisations. It will also be of use to senior charity staff, CEOS and trustees considering a community fundraising strategy.

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Author Information

Sam Rider has worked for a number of international and national charities such as VSO, Shelter, Age UK, Hospice UK,as a Fundraising Director and Charity CEO. She has has managed annual income budgets of over GBP12 million and capital appeals of GBP10 million. Now she is a consultant to charities helping them to develop sustainable fundraising strategies. She is also a tutor for the Institute of Fundraising's professional qualifications, an Associate Lecturer for Chichester University's Charity Development degree and a tutor on Kent University's Philanthropy Studies MA.

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