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9781118646014

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Jane Summers is an associate professor of marketing in the School of Management and Enterprise at the University of Southern Queensland. She has spent many years both as a marketing practitioner and as an academic. Her teaching and research interests are in the areas of consumer behaviour, sports marketing and digital pedagogy. Brett Smith has been a practitioner in business systems and technology for more than two and a half decades, during which time he has relied heavily on well-developed communication skills to formulate and communicate business systems solutions. His career has spanned both the corporate and academic sectors and he holds three degrees in business and technology related areas. Brett currently provides business systems consulting services to the corporate sector through his company, BisVision Australia.

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