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9780761934394

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This book provides an understanding of the practical issues that arise in the planning and implementation of communication programmes to bring about behavioural change in the Indian context.... The case studies included in the book are based on the first hand experiences of the author, provide very practical information concerning the key elements in appropriate development of communication technology.... This important book will be a useful handbook for all those involved in devlopment communication and rural development.--Pakistan Development Review

This book provides an understanding of the practical issues that arise in the planning and implementation of communication programmes to bring about behavioural change in the Indian context.... The case studies included in the book are based on the first hand experiences of the author, provide very practical information concerning the key elements in appropriate development of communication technology.... This important book will be a useful handbook for all those involved in devlopment communication and rural development. -- Pakistan Development Review It reads very easily, mostly as descriptive narrative. -- Journal of South Asian Development

It reads very easily, mostly as descriptive narrative. -- Journal of South Asian Development This book provides an understanding of the practical issues that arise in the planning and implementation of communication programmes to bring about behavioural change in the Indian context…. The case studies included in the book are based on the first hand experiences of the author, provide very practical information concerning the key elements in appropriate development of communication technology…. This important book will be a useful handbook for all those involved in devlopment communication and rural development. -- Pakistan Development Review

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