Overview

Communication in Poultry Grower Relations shows a process used to continuously improve the working relationship between integrators and their growers. A special feature is the ""how to"" format in which this book details the relationship process so a company and its growers can implement the procedures discussed. The book also provides a comprehensive discussion on the dynamics associated with corporate culture changes. The reader will learn how to manage the resistance associated with each of the five phases of change to successfully implement the improvements in the company-grower working relationship.

Full Product Details

Author:   Larry Cole
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 15.80cm , Height: 1.80cm , Length: 23.60cm
Weight:   0.445kg
ISBN:  

9780813827360

ISBN 10:   0813827361
Pages:   243
Publication Date:   01 January 2000
Audience:   College/higher education ,  General/trade ,  Professional and scholarly ,  Undergraduate ,  General
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   Out of stock  

Table of Contents

Acknowledgments; Introduction; Where we are is from where we came; Inverting the pyramid; Creating a grower-relations corporate culture; Moments of truth - The keys to successful working relationships; Growers speak to the issue of creating the ideal company-grower working relationship; knowing what needs to be known; Making decisions closer to the grower; Implementing the WOW! factor; Building bridges on the way to grower relations; Leading change; Integrating the parts to make the whole; How to Contact the Author; Appendix A: Growere Relation Survey; Appendix B: Delmarva Survey; Appendix C: Flock Services Report; Appendix D: Excellence in Grower Relations; Appendix E: What Can Be Done to Create a WOW!?; Appendix F: Poultry and Environmental Dialogue

Reviews

Author Information

Larry Cole, PHD, University of Oklahoma, is nationally recognized for his work in grower relations. He designed and provided a series of seminars on grower relations for the U.S. Poultry & Egg Association. He founded Cole Poultry Training Consultants and is the author of Frustration Is Your Organization’s Best Friend and over thirty articles on related topics.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions