Overview

The purpose of this book is to move our field's discussion beyond issues of diversity in the practice of technical communication, which is certainly important, to include discussions of how race and ethnicity inform the production and distribution of technical communication in the United States. Equally important, this book is an attempt to uncover those communicative practices used to adversely affect historically marginalized groups and identify new practices that can be used to encourage cultural competence within institutions and communities. This book, like our field, is an interdisciplinary effort. While all authors have taught or practiced technical communication, their backgrounds include studies in technical communication, rhetoric and composition, creative writing, and higher education. For the sake of clarity, the book is organized into five sections: historical representations of race and ethnicity in health and science communication; social justice and activism in technical communication; considerations of race and ethnicity in social media; users' right to their own language; and communicating identity across borders, cultures, and disciplines.

Full Product Details

Author:   Miriam Williams ,  Octavio Pimentel
Publisher:   Baywood Publishing Company Inc
Imprint:   Baywood Publishing Company Inc
Weight:   0.272kg
ISBN:  

9780895038326

ISBN 10:   0895038323
Pages:   216
Publication Date:   30 March 2014
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction Miriam F. Williams SECTION I: HISTORICAL REPRESENTATIONS OF RACE AND NATIONALITY IN HEALTH AND SCIENCE COMMUNICATION CHAPTER 1. The Eugenics Agenda: Deliberative Rhetoric and Therapeutic Discourse of Hate Flourice Richardson SECTION II: SOCIAL JUSTICE AND ACTIVISM IN TECHNICAL COMMUNICATION CHAPTER 2. Using a Hybrid Form of Technical Communication to Combat Environmental Racism in South Texas: A Case Study of Suzie Canales, a Grassroots Activist Diana L. Cárdenas and Cristina Kirklighter CHAPTER 3. The Importance of Ethnographic Research in Activist Networks Natasha N. Jones SECTION III: CONTEMPORARY REPRESENTATIONS OF RACE AND ETHNICITY ON SOCIAL NETWORKING SITES CHAPTER 4. Tweeting Collaborative Identity: Race, ICTs, and Performing Latinidad Cruz Medina CHAPTER 5. Taqueros, Luchadores, y los Brits: U.S. Racial Rhetoric, and Its Global Influence Octavio Pimentel and Katie Gutierrez SECTION IV: REPORTING TECHNICAL COMMUNICATION AT HISTORICALLY BLACK COLLEGES AND UNIVERSITIES CHAPTER 6. HBCU Institutional Reporting as Intercultural Technical Communication Thereisa Coleman SECTION V: USERS’ RIGHT TO THEIR OWN LANGUAGE CHAPTER 7. A Response to “Students’ Right to Their Own Language Nancy Wilson and Alyssa Crow CHAPTER 8. Spanglish: A New Communication Tool Krystle Danuz SECTION VI: COMMUNICATING IDENTITY ACROSS BORDERS, CULTURES, AND DISCIPLINES CHAPTER 9. Americans’ Changing Perceptions of Indian Cultural Identity: An Analysis of Indian Call Centers Kendall Kelly CHAPTER 10. This Bridge Called My Pen Nelly Rosario Contributors Index

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