Communicating for Change
Author:   Roger D'Aprix
Publisher:   John Wiley & Sons Inc
ISBN:  

9780787901998


Pages:   176
Publication Date:   02 February 1996
Format:   Paperback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Communicating for Change


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Full Product Details

Author:   Roger D'Aprix
Publisher:   John Wiley & Sons Inc
Imprint:   Jossey-Bass Inc.,U.S.
Dimensions:   Width: 15.90cm , Height: 1.80cm , Length: 23.20cm
Weight:   0.388kg
ISBN:  

9780787901998


ISBN 10:   0787901997
Pages:   176
Publication Date:   02 February 1996
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Turning All Eyes Outward: The Customer as the Cause of Change. Enabling People to Connect with Change. The Pitfalls of Reactive Communication. Market-Based Strategic Communication. Aligning Individual Effort with Organizational Goals. Telling and Retelling: The Leader's Communication Role. Challenges to Effective Strategic Communication. The Importance of Trust.

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Author Information

Roger D'Aprix is vice president and advisory board member of ROI Communication. He is an internationally known communication consultant, lecturer, and author who has assisted scores of Fortune 500 companies in developing their communication strategies and redesigning their communication training. He is the author of several business books including the best-selling Communicating for Change: Connecting the Workplace with the Marketplace from Jossey-Bass.

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