Overview

This book enables readers to confidently discuss and understand disability as part of the broader societal conversation on diversity, equity, and inclusion. The influence of mass media can raise awareness, educate, reduce stigma, facilitate advocacy related to disability, and activate attitude and behavior change. Recognizing that disability is a complex, multi-dimensional topic, this book presents case studies, original research, and practical applications related to society and cultural events about disability to highlight prominent issues related to diversity, equity, and inclusion initiatives. While previous work examined disability through activism or historical lenses, this book explores contemporary industry practices and how current conversations are driving trends in the field. Divided into three parts related to journalism and news reporting, strategic communication, and health communication, the book provides readers with the knowledge and skills to create conversation that gives space to disability and facilitates advancement in inclusion. Filling a void in disability literature, this book will be of interest to scholars as well as undergraduate and graduate students in the fields of health communication, journalism, strategic communication, media studies, disability studies, public health, and medical sociology.

Full Product Details

Author:   Erin Willis (University of Colorado Boulder, USA) ,  Chad Painter (University of Dayton, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9781032776620

ISBN 10:   1032776625
Pages:   208
Publication Date:   30 June 2025
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Forthcoming
Availability:   Not yet available  
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Table of Contents

Introduction: Let’s Talk Disability 1. In the News: Perceptions of Disability in the United States Across Time 2. The Medical and Social Models of Disability 3. The Associated Press Style and Disability Representation 4. Splintered Channels and Niche (Disabled) Influencers as Citizen Journalists 5. Visual Framing of Disability in News Media 6. Fandom and Disability in Sports Communication 7. Reckoning with Representation: Disability and DEI in the Post-Floyd Advertising Landscape 8. Redefining Norms: Disability Representation and Identities in Social Media Advertising 9. Strategic Communication: More than Representation, Where’s the Inclusion? 10. Inclusive CSR: Examining Disability in a Corporate Social Responsibility Context 11. Incorporating Individual and Grassroots Approaches into Strategic Health Communication 12. Neurodiversity and Neurodivergence in Mass Communication: From the Medical Model to a Neuroinclusive Future 13. Storytelling for Better Health: Narrative Medicine and People with Disabilities 14. Depictions of Deafness and Hearing Loss in Film and Television 15. Games for Good: Exploring the Potential for Traditional Video Game Narratives to Reduce Mental Health Stigma Conclusion: When Will Disability Be Part of the Conversation?

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Author Information

Erin Willis is an Associate Professor in Advertising, Public Relations, and Media Design at the University of Colorado Boulder, USA. Chad Painter is the Department Chair and an Associate Professor of Communication at the University of Dayton, USA.

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