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9781409440376

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'This is one of the most useful books I have read in years. It is jam-packed with useful tips and insights. The importance of communication in science has increased dramatically in recent years - both for communicating with our scientific peers, and for engaging with the public. This is an extremely readable book, which is hugely informative and a thoroughly engaging read. It is full of practical wisdom, with the key-points fixed in the mind by numerous memorable quotes and entertaining examples. My only regret is that I was not able to read this book thirty years ago!' Sir Martin Taylor, Merton College, Oxford, UK 'John Clare's book is a must read for all doctors and scientists involved in presenting results of medical research. Any Pharmaceutical PR consultant who does not know it intimately should be sacked. It is full of invaluable advice rules and examples for presentation to every type of audience. Here are just two, 9X1=0 3X3=1 and use the Judas trap to defend your data. If you are not familiar with these buy the book.' Dr David White, Professor of Pathology and Surgery, Schulich School of Medicine, University of Western Ontario 'A super prescription for great communications. Simple, practical and easy to implement for immediate success.' pharma industry comms professional 'In this very readable book by media expert John Clare, effective communication techniques are presented and contextualized in a comprehensive and well-structured fashion. John articulates the challenges of communicating science in the 21st century in the opening part of the book. His second chapter on the seven challenges of communicating science is particularly useful; the preparations for the talk, the illustrations, and the delivery that follow are also very valuable. In later chapters, John further contextualizes medicine, science and communication. Given John's strong background in television, the interview techniques he outlines are especially insightful, with his concluding chapter providing a powerful summary for the interested reader. This book therefore goes well beyond the old communication technique of tell them what you're going to say, say it, and then tell them what you said ; it adds much more and is highly recommended to all.' Paul G. Richardson, Associate Professor of Medicine, Harvard Medical School 'What I want to say is...Communicating clearly about science and medicine is simply brilliant. Communicating clearly about science and medicine is simply brilliant. Communicating clearly about science and medicine is simply brilliant. There 3x3 = 1. What I would also say is...Communicating clearly about science and medicine is the most compelling read for anyone in scientific and medical professionals. Whether presenting at ACC or being interviewed for Handelsblatt or 60 Minutes, this guide is full of genuinely constructive, practical advice that will greatly assist one's performance. Written in a clear and concise way laced with highly relevant and often amusing real life examples this is the quintessential guide to communicating effectively to any audience.' Andrew Topen, Senior Director Corporate Communications, Pfizer

Author Information

John Clare is an internationally renowned media, communications and crisis consultant who coaches leaders from the medical, pharmaceutical and scientific industries. He holds the prestigious Communiqué Judges Award for Outstanding Healthcare Communication. Following 18 years in journalism, as a reporter, producer and broadcast presenter for ITN, and commissioning editor for the Daily Mail newspaper, John founded LionsDen Communications in 1992.

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